MARKETING GALLERY

An original data-driven concept developing Jodè- an Identity led, AI powered wedding inspiration platform designed for both B2C and B2B audiences. Designed to cancel the increasing hyperreality and cultural homogenisation while reviving diverse traditions and personal meaning within the Indian wedding industry.

An IMC campaign project repositioning Levi's 501 as a nostalgia-led secondhand narrative. Combining consumer insight, cultural storytelling, marketing frameworks and omnichannel strategy (PESO + AIDA) to drive engagement, UGC and cohesive brand relevance across digital, experiential, and retail touchpoints.

A strategic brand collaboration between Veja and Stella McCartney, developing a vegan-nature led capsule collection. Combining brand alignment research with the creation of a full partnership identity as a brand book including - visual identity, logo, content guidelines, product design and mockups.

An experiential activation concept for Indē Wild, “Be In Your Element,” urveda- translating five elements into immersive spatial storytelling, consumer journey mapping and interactive touchpoints to deepen brand resonance, engagement, cultural connection and global experimental appeal.

A brand creation project developing Khayæl, a contemporary Indian fragrance brand rooted in Kannauj's perfumery heritage. Combining market analysis and cultural storytelling to build a full brand identity, including visual language, packaging and campaign concepts that translates nostalgia, emotion and culture into a modern sensory experience.